Many Ghanaian radio and tv stations make money – much of their money from advertising foods, drugs and cosmetics.
Presenters, particularly on local language radio, are brilliant salespeople. They can sell you beachwear in winter and have you tell them to keep the change. But the standards authorities say a lot of what they tout is unauthorized, harmful and illegal to promote. In short, they’re killing us slowly.
Softly. So what can we do to about this phenomenon? Prof Alex Dodoo is a pharmacologist and he freshly-minted CEO of the Ghana Standards Authority and Adakabre Frimpong-Manso, a local language radio presenter.